Skip to main content

Featured

Surprisingly Powerful World And Influence In LinkedIn

LinkedIn now has 810 million members with over 57 million registered companies. Data from LinkedIn shows that it has already 810 million members as of the writing of this article. I have less than 4K followers but I have taken advantage of a lot of opportunities with this small number of connections.  You can too. You may have already created an account in LinkedIn, but are you leveraging the many advantages you already have in this platform. I used LinkedIn first to ensure I am out there. I used it to build a network of knowledgeable people whom I can count on to give me insights from their industry and from their many years of experience. It is the platform where I can talk about the things I have done and the things I am still doing. And a lot of my adventures in business and development are found in LinkedIn. This is the platform where my clients can continue to pick on my knowledge. I want you to understand LinkedIn more and use it to enhance your personal brand and your orga...
Post a Comment
Read more
Labels

Using Value Proposition Canvas For Surprisingly Awesome Products And Services

In this post, we will introduce you to business models, concepts, and frameworks. These concepts and frameworks will introduce you to best practices in strategy and strategic planning.


In this article, I will introduce you to the Value Proposition Canvas.


The Value Proposition Canvas is a tool to help you make sure a product or a service is developed and positioned around what your customer needs and values.


The Value Proposition Canvas developed by Dr Alexander Osterwalder is a framework ensuring a fit between your product and your desired market. It is a detailed view of the relationship between two parts of the Business Model Canvas also developed by Dr. Osterwalder: value proposition and customer segment.


The Value Proposition Canvas is important when you want to refine an existing service or product offering or build a product or service from ground zero.


Your Value Proposition Canvas is made up of two (2) blocks: the Customer Profile and the Value Map


Customer Profile:

Customer Jobs: In the context of your products and services, what do you believe is your customer trying to do in their work and in their lives as expressed in their own words?


Customer Pains: Describe bad outcomes, risks, or obstacles preventing your customer from doing their job or what they are doing in their lives and in their jobs.


Customer Gains: What outcomes are your customers expecting or want to achieve or the benefits they are seeking? These outcomes are the result of the customer jobs done well.



Value Map:

Value Proposition: The list of products and services you can offer now to customers.


Pain Reliever: How does your product or service alleviate the pains you have previously mentioned?


Gain Creator: How does your product or service create customer gains?



We will take you to a journey to revisit or to learn the Value Proposition Canvas:


Strategyzer's Value Proposition Canvas Explained (3:12)


Value Proposition Canvas Explained by Alex Osterwalder (4:38)


Value Proposition Canvas explained through the Uber example (5:30)


Designing your Value Proposition by Alex Osterwalder at Mind the Product 2014 (36:31)


4 Steps To Create A Killer Value Proposition (11:53)


Here's an example of a value proposition from one of my coaching clients.



The above example is from a coaching client in a food service business.


Cheers!


Until my next post!


If you have learned something or anything in my post, please give me feedback on exactly how it helped you or give me a review by going to this page now!
Labels:

Comments

Post a Comment